Comments on: Rebranding Blunders: The FICOHSA Story

By: Carlos Velasco

Fri, 19 Feb 2010 23:21:02 +0000

Some readers have misunderstood my position: It is worth mentioning that templates are useful when the client wants a cheaper site. But the client must be notified that their site will be based on a template. If you need a cheaper site, a template is the way to go. But it is a trade off: More savings for less originality. The client must know this!

By: Carlos Escalante

Fri, 19 Feb 2010 20:42:22 +0000

Oohh Man!!! They shot themselves on the foot… jejeje I bet Ada Molina is having a good laugh sitting in the digicel office.. Whats the point of the bank claiming they are for honduras etc etc when they dont even trust honduran companies to do them a good job…. tsk tsk… practise what you preach.. good lesson for those stingy turkos in the ficohsa board

By: Miguel F. Morazán

Thu, 18 Feb 2010 23:32:49 +0000

This is a very illustrative analysis, specially for an untrained eye, and completely agree with the support to local resources and the lack of bilingual service stated here. Personally I have liked FICOHSA as an institution and liked the logo at first but after reading this I feel disappointed. Fortunately they kept the source code for the internet transactions page and just changed its colors replacing yellow with more blue (an obvious consequential switch that shouldn’t require any additional cost, right?).

By: Carlos Velasco

Thu, 18 Feb 2010 20:54:08 +0000

Thank you for taking the time to read this. In regards to F-Secure’s logo, I think they are similar, but F-Secure actually has a better logo since the shape and the negative space combine to form a shield which has a metaphor for security. FICOHSA does not have this in their current logo.

By: David

Thu, 18 Feb 2010 18:43:48 +0000

Check f-secure’s logo… http://www.f-secure.com/ ….coincidence? I doubt it!!!

By: xftp

Thu, 18 Feb 2010 17:09:04 +0000

you forgot to mention that their logo is a copy of f-secure’s logo