2Active Design

Having an effective marketing campaign is extremely important for a business. You could be selling top quality products, better than your competition, but if no one knows about them, you simply won’t sell. If you feel this way, it is definitely time to make an investment in online marketing.

Now, you may think marketing is about TV commercials, radio spots and magazine ads. You would have been correct if we were in the early 1990s. But the fact is, radio, TV and magazine ads are expensive. We’re talking thousands of dollars here in a single month. How do you even know anyone is looking at them? There’s really no accurate way to track your visitors. The most you can get is an approximation. Wouldn’t it be great if there were a cheaper alternative? One that could tell you exactly how many people saw your product? One that would stay up for years and years without paying through the roof? Read on for a brief comparison between TV, Radio, Print and a Website. (more…)

So you have enough marketing knowledge to know that you need a website, and the logic that you also need someone to make it. So when you go online to search for one, you will have several options of finding someone to design your site:

• A site where you post your budget and various studios bid for it
• A reputable design studio
• An individual freelancer
• A “do it yourself” solution

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You have a great new website, but only a small group of people know it exists. Get the world to know about it with competitive SEO and Web Marketing!

How to be competitive when it comes to Web Marketing:

• Have a website with valid code and a solid markup (Web Design and Development)
• Generate relevant content at least once a week (Blogging)
• Create links to your content in popular social networking sites (Web Marketing)

2Active Design uses a CMS system with optimal code made focused on search engine rankings. I’ve done extensive research over the years on how Google, Yahoo, Live Search and others rank websites. I’ve also studied the top SEO firms to gain inspiration and learn best practices in the industry. Soon I learned that I could even outrank them! This is all due to the fact that the CMS system used is coded so well and that the content generation is ongoing and contains quality copy-writing. While perfect code can get your foot in the door, quality writing is what will keep you there and take you way beyond your competition.

La Ceiba, Honduras can have local help. 2Active Design can tell you how to improve your site and take full advantage of the two-way, multilingual communication it is capable of. Isn’t it time you upgraded your business to the 21st Century?

La Ceiba is a premier destination for tourists. Business based here should have a world class website. 2Active Design can help. While many locals know the city quite well, visitors will probably look to the Internet for information before trying to ask local folk. For this reason, it is imperative that businesses in La Ceiba have a beautiful and informative website in Spanish and English.
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Being born and raised in Honduras, I have grown with the Honduran market and advertising. After college in the United States, I have a clear understanding of both markets. Because of this experience, 2Active Design is able to differentiate between both markets and cater to their specialized needs.

First and foremost, Honduran business tends to have Spanish speaking employees and a great deal of decision making is done in Spanish. However, they want to work fluidly with the English speaking client-base and even other languages if necessary. Honduras has always depended greatly on investment from other countries and it would be quite limiting to work with clients in only one language. It is very desirable to have employees that speak at least two languages. Why should their website be any different?
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